PRESS

As featured in Irish and international media

Griffith College — August 2025

Abby O'Connell's Newest Collection Stuns at VIP Style Awards

Since graduating from the BA (Hons) in Fashion Design programme in 2024, Abby has quickly emerged as one of Ireland's most exciting young designers, fearlessly carving out a space where fashion meets feeling. Her collection I Mo Chroí recently caught the nation's attention when a sculptural piece was worn by stylist Fiona Fagan at the VIP Style Awards. The dramatic, thought-provoking design sparked immediate conversation, with Fagan describing the reaction as "staggering."

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Kilkenny People — 2025

Kilkenny Designer Turning Heads on the Fashion Scene

Kilkenny Live profiles Abby O'Connell as SEST begins making waves on the wider Irish fashion scene, following the success of the I Mo Chroí collection and its appearance at the VIP Style Awards.

Read article → The Sun Ireland — 2025

Irish Designer's Latest Collection Inspired by Grief After Dad's Plane Crash Death

The Irish Sun's Fabulous explores the deeply personal inspiration behind SEST — the story of a daughter who turned unimaginable loss into one of the most compelling fashion collections seen from an Irish graduate in years.

Read article → Griffith College — August 2025

Griffith College Fashion Graduate Abby O'Connell's Newest Collection Stuns at VIP Style Awards

Griffith College celebrates the bold, brilliant work of Abby O'Connell, whose I Mo Chroí collection turned heads at the VIP Style Awards when worn by stylist Fiona Fagan — prompting calls for a Dublin Fashion Week debut.

Read article → Griffith College — August 2024

Abby O'Connell's Tribute Collection: A Journey Through Grief

Griffith College profiles the 1968 graduation collection — named for the year her father was born, built from dark denim, black leather, and seatbelts. A love letter made into garments.

Read article → IMAGE Magazine — 2024

The Irish Fashion Design Graduates to Watch

Ireland's leading style publication IMAGE.ie names Abby O'Connell among the Irish fashion design graduates to watch — recognising her as a singular voice in a new generation of Irish designers.

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